Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN: - 0133057151
- 659.1 20
- HF5823 .A13 1996 .A13 1996
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5823 .A13 1996 (Browse shelf(Opens below)) | Available | PIU0001255 |
Aaker's name appears first on 4th ed.
There are no comments on this title.
Log in to your account to post a comment.