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Pioneer International University Library Catalogue

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

By: Material type: TextPublication details: Plano, Tex. : Business Publications, 1988.Edition: 4th edDescription: xiv, 767 p. : ill. ; 25 cmISBN:
  • 0256036764
DDC classification:
  • 658.8 19
LOC classification:
  • HF5415.13 .B448 1988 .B448 1988
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Main Library HF5415.13 .B448 1988 (Browse shelf(Opens below)) Available PIU0003182

Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher).

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