Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublication details: Boston : Allyn and Bacon, c1987.Edition: 4th edDescription: xv, 735 p. : ill. ; 25 cmISBN: - 020510553X (International ed.)
- 658.8 19
- HF5415.135 .K47 1987 .K47 1987
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5415.135 .K47 1987 (Browse shelf(Opens below)) | Available | PIU0006174 |
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| HF5415.13 .M369 2008 Basic marketing : a marketing strategy planning approach / | HF5415.13.P4 2005 APPLICATIONS IN BASIC MARKETING:CLIPPINGS FROM THE POPULAR BUSINESS PRESS | HF5415.13 .S47 1985 Marketing management / | HF5415.135 .K47 1987 Strategic marketing problems : cases and comments / | HF5415.15 .S22 Product planning and management / | HF5415.153 .M66 1993 Product planning and management : designing and delivering value / | HF5415.153 .M66 1993 Product planning and management : designing and delivering value / |
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