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Pioneer International University Library Catalogue

Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

By: Material type: TextPublication details: Homewood, Ill. : R.D. Irwin, 1985.Edition: 3rd edDescription: xvi, 595 p. : col. ill. ; 25 cmISBN:
  • 0256033005
DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .M33 1985 .M223 1985
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Main Library HF5415 .M33 1985 (Browse shelf(Opens below)) Available PIU000553

Includes indexes.

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