Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
Material type:
TextPublication details: Homewood, Ill. : R.D. Irwin, 1981.Edition: 5th edDescription: xiv, 693 p. : ill. ; 25 cmISBN: - 0256025304
- 658.8/3 19
- HF5415.2 .B65 1981 .B65 1981
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5415.2 .B65 1981 (Browse shelf(Opens below)) | Available | PIU0004852 |
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| HF5415.153 .M66 1993 Product planning and management : designing and delivering value / | HF5415.2 Marketing research in the developing countries a handbook | HF5415.2 .B47 2008 MARKETING RESEARCH | HF5415.2 .B65 1981 Marketing research : text and cases / | HF5415.2 .K589 2018 Marketing research : a concise introduction / | HF5415.2 .K65 2008 Marketing research : a practical approach | HF5415.2.K73 1973 MARKETING RESEARCH IN THE DEVELOPING COUNTRIES |
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