Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].
Material type:
TextPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 2nd edDescription: xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0749442980
- 658.8 22
- HF5415 .C52254 2004 .C52254 2004
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Books | Main Library | HF5415 .C52254 2004 (Browse shelf(Opens below)) | Available | PIU0001346 |
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| HF5415 .B53 1998 Contemporary marketing : wired / | HF5415 .B53 1998 Contemporary marketing : wired / | HF5415 .B53 1998 Contemporary marketing : wired / | HF5415 .C52254 2004 Key marketing skills : strategies, tools, and techniques for marketing success / | HF5415 .C5425 Successful marketing for small business / | HF5415 .C654 1983 Industrial marketing : cases and concepts / | HF5415 .E77 "Marketing in a changing world; the role of market research" (Plenary sessions) Congress 1972, Cannes, 10-14 September. |
Includes index.
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