Basic marketing : a managerial approach / E. Jerome McCarthy.
Material type:
TextPublication details: Homewood, Ill. : R. D. Irwin, 1975.Edition: 5th edDescription: xvi, 694 p. : ill. ; 25 cmISBN: - 0256015678
- 658.8
- HF5415.13 .M3 1975 .M3 1975
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5415.13 .M3 1975 (Browse shelf(Opens below)) | Available | PIU0004069 | ||||||||||||||
| Books | Main Library | HF5415.13 .M3 1975 (Browse shelf(Opens below)) | Available | PIU0004478 |
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| HF5415.13 .K64 1976 Marketing management : analysis, planning, and control / | HF5415.13 K68 2009 Marketing management | HF5415.13 K68 2009 Marketing management | HF5415.13 .M3 1975 Basic marketing : a managerial approach / | HF5415.13 .M3 1975 Basic marketing : a managerial approach / | HF5415.13 .M369 2005 Basic marketing : clippings from the popular business press | HF5415.13 .M369 2005 Basic marketing : clippings from the popular business press |
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