Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9780073529806 (alk. paper)
- 007352980X (alk. paper)
- 658.8 22
- HF5415.13 .M369 2008 .M369 2008
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5415.13 .M369 2008 (Browse shelf(Opens below)) | Available | PIU0005012 |
Browsing Main Library shelves Close shelf browser (Hides shelf browser)
| HF5415.13 .M3 1975 Basic marketing : a managerial approach / | HF5415.13 .M369 2005 Basic marketing : clippings from the popular business press | HF5415.13 .M369 2005 Basic marketing : clippings from the popular business press | HF5415.13 .M369 2008 Basic marketing : a marketing strategy planning approach / | HF5415.13.P4 2005 APPLICATIONS IN BASIC MARKETING:CLIPPINGS FROM THE POPULAR BUSINESS PRESS | HF5415.13 .S47 1985 Marketing management / | HF5415.135 .K47 1987 Strategic marketing problems : cases and comments / |
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
There are no comments on this title.
Log in to your account to post a comment.