Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN: - 0133057151
- 659.1 20
- HF5823 .A13 1996 .A13 1996
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5823 .A13 1996 (Browse shelf(Opens below)) | Available | PIU0001255 |
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| HF5821 .P35 1962 The measurement of cumulative advertising effects | HF5822 .O64 1992 PSYCHOLOGY OF ADVERTISING | HF5822 .P456 Psychology of advertising, prepared especially for home study. | HF5823 .A13 1996 Advertising management / | HF5823 .B38 2008 Advertising management | HF5823 .B38 2008 Advertising management | HF5823 .B45 1990 Introduction to advertising and promotion management |
Aaker's name appears first on 4th ed.
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