Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.
Material type:
TextPublication details: Homewood, Ill. : R. D. Irwin, 1980.Edition: 3d edDescription: viii, 744 p. : ill. ; 24 cmISBN: - 0256023476
- 658.8 19
- HF5415.13 .B67 1980 .B67 1980
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5415.13 .B67 1980 (Browse shelf(Opens below)) | Available | PIU0002581 |
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| HF5415.129 .S75 1982 Marketing channels / | HF5415.13 | .D368 1990 Market driven strategy : processes for creating value / | HF5415.13 .B448 1988 Cases in marketing management / | HF5415.13 .B67 1980 Marketing management casebook / | HF5415.13 .D368 1990 Market driven strategy : processes for creating value / | HF5415.13 .K638 1999 Kotler on marketing : how to create, win, and dominate markets / | HF5415.13 .K638 1999 Kotler on marketing : how to create, win, and dominate markets / |
Previous (1976) ed. edited by H. W. Boyd and R. T. Davis.
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