Product planning and management : designing and delivering value / William L. Moore, Edgar A. Pessemier.
Material type:
TextPublication details: New York : McGraw-Hill, c1993.Description: xiv, 542 p. : ill. ; 24 cmISBN: - 0070430462
- 658.5/74 20
- HF5415.153 .M66 1993 .M66 1993
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5415.153 .M66 1993 (Browse shelf(Opens below)) | Available | PIU0000670 | ||||||||||||||
| Books | Main Library | HF5415.153 .M66 1993 (Browse shelf(Opens below)) | Available | PIU0000659 |
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| HF5415.135 .K47 1987 Strategic marketing problems : cases and comments / | HF5415.15 .S22 Product planning and management / | HF5415.153 .M66 1993 Product planning and management : designing and delivering value / | HF5415.153 .M66 1993 Product planning and management : designing and delivering value / | HF5415.2 Marketing research in the developing countries a handbook | HF5415.2 .B47 2008 MARKETING RESEARCH | HF5415.2 .B65 1981 Marketing research : text and cases / |
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