Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
Material type:
TextPublication details: Plano, Tex. : Business Publications, 1988.Edition: 4th edDescription: xiv, 767 p. : ill. ; 25 cmISBN: - 0256036764
- 658.8 19
- HF5415.13 .B448 1988 .B448 1988
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5415.13 .B448 1988 (Browse shelf(Opens below)) | Available | PIU0003182 |
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| HF5415.129 .S75 1982 Marketing channels / | HF5415.129 .S75 1982 Marketing channels / | HF5415.13 | .D368 1990 Market driven strategy : processes for creating value / | HF5415.13 .B448 1988 Cases in marketing management / | HF5415.13 .B67 1980 Marketing management casebook / | HF5415.13 .D368 1990 Market driven strategy : processes for creating value / | HF5415.13 .K638 1999 Kotler on marketing : how to create, win, and dominate markets / |
Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher).
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