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Basic marketing : clippings from the popular business press William D. Perreault, Jr., E. Jerome McCarthy.

By: Material type: TextPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:
  • 0072525231 (alk. paper : hbk.)
  • 9780072947038 (hbk.)
DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M369 2005 .M369 2005
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Main Library HF5415.13 .M369 2005 (Browse shelf(Opens below)) Available PIU0000947
Books Main Library HF5415.13 .M369 2005 (Browse shelf(Opens below)) Available PIU0000948

McCarthy's name appears first on the earlier edition.

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