Basic marketing : clippings from the popular business press William D. Perreault, Jr., E. Jerome McCarthy.
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TextPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN: - 0072525231 (alk. paper : hbk.)
- 9780072947038 (hbk.)
- 658.8 22
- HF5415.13 .M369 2005 .M369 2005
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| Books | Main Library | HF5415.13 .M369 2005 (Browse shelf(Opens below)) | Available | PIU0000947 | ||||||||||||||
| Books | Main Library | HF5415.13 .M369 2005 (Browse shelf(Opens below)) | Available | PIU0000948 |
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| HF5415.13 K68 2009 Marketing management | HF5415.13 .M3 1975 Basic marketing : a managerial approach / | HF5415.13 .M3 1975 Basic marketing : a managerial approach / | HF5415.13 .M369 2005 Basic marketing : clippings from the popular business press | HF5415.13 .M369 2005 Basic marketing : clippings from the popular business press | HF5415.13 .M369 2008 Basic marketing : a marketing strategy planning approach / | HF5415.13.P4 2005 APPLICATIONS IN BASIC MARKETING:CLIPPINGS FROM THE POPULAR BUSINESS PRESS |
McCarthy's name appears first on the earlier edition.
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