Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.
Material type:
TextPublication details: Chicago : Crain Books, c1976.Description: viii, 86 p. : ill. ; 22 cmISBN: - 0872510190
- 659.1/1
- HF5826.5 .B37 .B37
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5826.5 .B37 (Browse shelf(Opens below)) | Available | PIU0004313 |
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| HF5825 .B76 2005 COMMUNICATION AND ADVERTISING SIMPLE STEP BY STEP SERIES | HF5825 .J46 1981 Creative strategy in advertising : what the copywriter should know about the creative side of the business / | HF5825 .J46 1981 Creative strategy in advertising : what the copywriter should know about the creative side of the business / | HF5826.5 .B37 Essentials of media planning : a marketing viewpoint / | HF5827 .M88 1988 Breaking into advertising : making your portfolio work for you / | HF5982.5.U5 .U55 1986 Directory of occupational titles | HF6146.I58 .S73 2005 Advertising, promotion, and new media |
Includes index.
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