Creative strategy in advertising : what the copywriter should know about the creative side of the business / A. Jerome Jewler.
Material type:
TextPublication details: Belmont, Calif. : Wadsworth Pub. Co., c1981.Description: ix, 230 p. : ill. ; 24 cmDDC classification: - 659.13/2 20
- HF5825 .J46 1981 .J46
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| Books | Main Library | HF5825 .J46 1981 (Browse shelf(Opens below)) | Available | PIU0005653 |
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| HF5823 .Y47 2006 Advertising | HF5825 .B76 2005 COMMUNICATION AND ADVERTISING SIMPLE STEP BY STEP SERIES | HF5825 .J46 1981 Creative strategy in advertising : what the copywriter should know about the creative side of the business / | HF5825 .J46 1981 Creative strategy in advertising : what the copywriter should know about the creative side of the business / | HF5826.5 .B37 Essentials of media planning : a marketing viewpoint / | HF5827 .M88 1988 Breaking into advertising : making your portfolio work for you / | HF5982.5.U5 .U55 1986 Directory of occupational titles |
Includes index.
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