Advertising and communication management / Michael L. Ray.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, [1981], c1982.Description: xiii, 514 p. : ill. ; 25 cmISBN: - 0130152307
- 659.1/1 19
- HF5823 .R392 1982 .R392
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF5823 .R392 1982 (Browse shelf(Opens below)) | Available | PIU0007266 |
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| HF5823 .J44 2000 Advertising | HF5823 .N446 1992 Cases in advertising management : case analysis manual / | HF5823 .O36 1985 Ogilvy on advertising / | HF5823 .R392 1982 Advertising and communication management / | HF5823 .S53 2009 ADVERTISING AND PROMOTIONS AN IMC PERSPECTIVE | HF5823 .S53 2009 ADVERTISING AND PROMOTIONS AN IMC PERSPECTIVE | HF5823 .Y47 2006 Advertising |
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