TY  - BOOK
TI  - The Great writings in marketing: selected readings together with the authors' own retrospective commentaries 
SN  - 0916162001
AV  - HF5415 .G655 .G655
U1  - 658.8 
PY  - 1976///
CY  - Plymouth, Mich.
PB  - Commerce Press
ER  -