"Marketing in a changing world; the role of market research" (Plenary sessions) Congress 1972, Cannes, 10-14 September. - [Amsterdam, 1972] - x, 454 p. 22 cm. English, French or German. LCCN: 73168003 LC Class. No.: HF5415 .E77 / .E77 Dewey Class. No.: 380