Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 4th ed. 
 - Boston :  Allyn and Bacon,  c1987. 
 - xv, 735 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label> $26.00 020510553X (International ed.) 
<br/><br/><label>LCCN: </label>86022180  
<br/><br/><label>LC Class. No.: </label>HF5415.135 .K47 1987  / .K47 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8