Problems in marketing / 
Steven H. Star ... [et al.]. 
 - 5th ed. 
 - New York :  McGraw-Hill,  c1977. 
 - xii, 851 p. :  ill. ;  25 cm. 
<br/><br/> First-2d ed. by M. P. McNair and others.  Includes index. 
<br/><br/><label>ISBN: </label>0070608350 
<br/><br/><label>LCCN: </label>77000488  
<br/><br/><label>LC Class. No.: </label>HF5415 .P724 1977  / .P724 1977 
<br/><br/><label>Dewey Class. No.: </label>658.8/007/22