TY - BOOK TI - Problems in marketing SN - 0070608350 AV - HF5415 .P724 1977 .P724 1977 U1 - 658.8/007/22 PY - 1977/// CY - New York PB - McGraw-Hill N1 - First-2d ed. by M. P. McNair and others; Includes index ER -