Learning aid for use with Basic marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
- 4th ed.
- Homewood, Ill. : R.D. Irwin, 1984.
- xiii, 387 p. : ill. ; 25 cm.
Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.