TY  - BOOK
TI  - Learning aid for use with Basic marketing
SN  - 0256031312 (pbk.)
AV  - HF5415 .P4 1996 .P4 1996
U1  - 658.8 19
PY  - 1984///
CY  - Homewood, Ill.
PB  - R.D. Irwin
N1  - Rev. ed. of: Readings in basic marketing. 3rd ed. 1981; "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p
ER  -