Luck, David Johnston.

Marketing research / David J. Luck, Ronald S. Rubin. - 7th ed. - Englewood Cliffs, NJ : Prentice-Hall, c1987. - xvii, 683 p. : ill. ; 25 cm.

Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.

0135578280 : $35.95

86025255

HF5415.2 .M3555 1987 / .M3555 1987

658.8/3