Luck, David Johnston.
Marketing research /
David J. Luck, Ronald S. Rubin.
- 7th ed.
- Englewood Cliffs, NJ : Prentice-Hall, c1987.
- xvii, 683 p. : ill. ; 25 cm.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
0135578280 : $35.95
86025255
HF5415.2 .M3555 1987 / .M3555 1987
658.8/3