TY  - BOOK
AU  - Cheverton,Peter
TI  - Key marketing skills: strategies, tools, and techniques for marketing success 
SN  - 0749442980
AV  - HF5415 .C52254 2004 .C52254 2004
U1  - 658.8 22
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
N1  - Includes index
ER  -