Rosenberg, Larry J. <br/><br/>
Marketing / 
Larry J. Rosenberg. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1977. 
 - xvi, 684 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0135561000 :  $13.95 
<br/><br/><label>LCCN: </label>76054711  
<br/><br/><label>LC Class. No.: </label>HF5415 .R578  / .R578 
<br/><br/><label>Dewey Class. No.: </label>658.8