Manning, Gerald L. Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - xxix, 527 p. : col. ill. ; 21 cm. ISBN: 0131009524 LCCN: 2003048621 LC Class. No.: HF5438.25 .M35 2004 / .M35 2004 Dewey Class. No.: 658.85