TY  - BOOK
AU  - Alsop,Ronald
TI  - The Wall Street journal on marketing
SN  - 0870948962
AV  - HF5415 .A45 1986 .A45 1986
U1  - 658.8 19
PY  - 1986///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
N1  - A collection of the Wall Street journal's weekly columns on marketing, written by the authors 1980-1986
ER  -