TY - BOOK AU - Rackham,Neil TI - Rethinking the sales force: redefining selling to create and capture customer value SN - 0071342532 AV - HF5438.4 .R343 1999 .R343 1999 U1 - 658.8/1 21 PY - 1999/// CY - New York PB - McGraw-Hill N1 - Includes index ER -