Wotruba, Thomas R. Sales management : concepts, practice, and cases / Thomas R. Wotruba. - Santa Monica, Calif. : Goodyear Pub. Co., c1981. - xi, 382 p. : ill. ; 24 cm. ISBN: 0830281304 LCCN: 80017928 LC Class. No.: HF5438.4 .W67 / .W67 Dewey Class. No.: 658.8/1