Applications in basic marketing. 

 - Homewood, IL :  Irwin,  ©1990- 
 - volumes :  illustrations ;  26 cm 
<br/><br/> Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>  Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. 
<br/><br/><label>ISSN: </label>1099-5579 
<br/><br/><label>LCCN: </label>sn 92028178  
<br/><br/><label>LC Class. No.: </label>HF5410 .A67  / .A67 
<br/><br/><label>Dewey Class. No.: </label>658.8/005