Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control / 
Philip Kotler. 
 - 3d ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1976. 
 - xi, 529 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0135579597 
<br/><br/><label>LCCN: </label>75020278  
<br/><br/><label>LC Class. No.: </label>HF5415.13 .K64 1976  / .K64 1976 
<br/><br/><label>Dewey Class. No.: </label>658.8