McCarthy, E. Jerome Basic marketing : a managerial approach / E. Jerome McCarthy. - 5th ed. - Homewood, Ill. : R. D. Irwin, 1975. - xvi, 694 p. : ill. ; 25 cm. ISBN: 0256015678 LCCN: 74082928 LC Class. No.: HF5415.13 .M3 1975 / .M3 1975 Dewey Class. No.: 658.8