TY  - BOOK
AU  - Perreault,William D.
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9780073529806 (alk. paper)
AV  - HF5415.13 .M369 2008 .M369 2008
U1  - 658.8 22
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
N1  - "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
ER  -