Batra, Rajeev. Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xiii, 754 p. : ill. ; 25 cm. Aaker's name appears first on 4th ed. ISBN: 0133057151 LCCN: 95025901 LC Class. No.: HF5823 .A13 1996 / .A13 1996 Dewey Class. No.: 659.1