TY  - BOOK
AU  - Batra,Rajeev
TI  - Advertising management
SN  - 0133057151
AV  - HF5823 .A13 1996 .A13 1996
U1  - 659.1 20
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
N1  - Aaker's name appears first on 4th ed
ER  -