Peter, J. Paul. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : ill. (some col.) ; 24 cm. Originally published as: Consumer behavior: marketing strategy perspectives, 1987. ISBN: 0256139040 LCCN: 95022713 LC Class. No.: HF5415.3 .P468 1996 / .P468 1996 Dewey Class. No.: 658.8/342