TY  - BOOK
AU  - Peter,J.Paul
TI  - Consumer behavior and marketing strategy
SN  - 0256139040
AV  - HF5415.3 .P468 1996 .P468 1996
U1  - 658.8/342 20
PY  - 1996///
CY  - Chicago
PB  - Irwin
N1  - Originally published as: Consumer behavior: marketing strategy perspectives, 1987
ER  -