Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr. - 3d ed. - Homewood, Ill. : R. D. Irwin, 1980. - viii, 744 p. : ill. ; 24 cm. Previous (1976) ed. edited by H. W. Boyd and R. T. Davis. ISBN: 0256023476 LCCN: 79089462 LC Class. No.: HF5415.13 .B67 1980 / .B67 1980 Dewey Class. No.: 658.8