Moore, William L.  1946- <br/><br/>
Product planning and management :  designing and delivering value / 
William L. Moore, Edgar A. Pessemier. 
 - New York :  McGraw-Hill,  c1993. 
 - xiv, 542 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070430462 
<br/><br/><label>LCCN: </label>92013522  
<br/><br/><label>LC Class. No.: </label>HF5415.153 .M66 1993  / .M66 1993 
<br/><br/><label>Dewey Class. No.: </label>658.5/74