Kolb, Bonita M., <br/><br/>
Marketing research :  a concise introduction / 
Bonita Kolb. 
 - 2nd edition. 
 - Los Angeles ;  London :  SAGE,  2018. 
 - xiv, 311 pages ;  24 cm 
<br/><br/><label>ISBN: </label>9781526419279 1526419270 9781526419262 1526419262 
<br/><br/><label>LCCN: </label>2017936059 
<br/><br/><label>LC Class. No.: </label>HF5415.2 .K589 2018  / .K589 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8/3