Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,  c1983. 
 - xv, 397 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0534012280 :  $19.95 
<br/><br/><label>LCCN: </label>82010920  
<br/><br/><label>LC Class. No.: </label>P91 .W56 1983  / .W46 1983 
<br/><br/><label>Dewey Class. No.: </label>001.51/072