TY - BOOK AU - O'Toole,John E. TI - The trouble with advertising SN - 0812912659 (pbk.) : AV - HF5821 HG153 .S74 1978 HG153 .S74 1978 U1 - 659.1/0973 19 PY - 1985/// CY - New York, N.Y. PB - Times Books N1 - Includes index ER -