Kotler, Philip. Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. - New York : Free Press, c1999. - xiv, 257 p. : ill. ; 25 cm. ISBN: 0684850338 LCCN: 98043626 LC Class. No.: HF5415.13 .K638 1999 / .K638 1999 Dewey Class. No.: 658.8