Ray, Michael L. Advertising and communication management / Michael L. Ray. - Englewood Cliffs, N.J. : Prentice-Hall, [1981], c1982. - xiii, 514 p. : ill. ; 25 cm. ISBN: 0130152307 LCCN: 81012075 LC Class. No.: HF5823 .R392 1982 / .R392 Dewey Class. No.: 659.1/1