Beckwith, Harry, 1949- Selling the invisible : a field guide to modern marketing / Harry Beckwith. - New York : Warner Books, c1997. - xx, 252 p. ; 20 cm. ISBN: 0446520942 LCCN: 96016774 LC Class. No.: HD9980.5 ..B425 1997 / .B425 1997 Dewey Class. No.: 658.8