TY  - BOOK
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing
SN  - 0256033005
AV  - HF5415 .M223 1985 .M223 1985
U1  - 658.8 19
PY  - 1985///
CY  - Homewood, Ill.
PB  - R.D. Irwin
N1  - Includes indexes
ER  -