Shapiro, Benson P. <br/><br/>
Marketing management / 
Benson P. Shapiro, Robert J. Dolan, John A. Quelch. 
 - Homewood, Ill. :  R.D. Irwin,  1985-<1985   > 
 - v. <1-3   > :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0256031533 (v. l) 
<br/><br/><label>LCCN: </label>84062663  
<br/><br/><label>LC Class. No.: </label>HF5415.13 .S47 1985  / .S47 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8