Marketing / William G. Zikmund, Michael d'Amico.
Material type:
TextPublication details: Minneapolis/St. Paul : West Pub. Co., c1996.Edition: 5th edDescription: xxxviii, 784 p. : col. ill., col. maps ; 29 cmISBN: - 0314062149 (student ed. : alk. paper)
- 0314071709 (annotated instructor's ed. : alk. paper)
- 658.8 20
- HF 5415 .Z54 1996 .Z54 1996
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | Main Library | HF 5415 .Z54 1996 (Browse shelf(Opens below)) | Available | PIU0002875 |
Colored maps on endpapers.
Includes bibliographical references (p. 745-754) and indexes.
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