000 00439cam a2200157 4500
008 720403s1972 nyu b 001 0 eng
010 _a 72166557
020 _a0814452795
050 0 0 _aHF5415 .M2585
_b.M2585
082 0 0 _a658.8
100 1 _aMcKay, Edward S.
245 1 4 _aThe marketing mystique
_c[by] Edward S. McKay.
260 _a[New York]
_bAmerican Management Association
_c[1972]
300 _ax, 258 p.
_c24 cm.
942 _2ddc
999 _c2383
_d2383